Celebrating the Birth of CONNTEX: A New Chapter Begins
Rebrands don’t happen overnight. They are built on months of thinking, refining, questioning, and aligning every detail with a bigger vision. For us, the transition from HALCO to CONNTEX has been exactly that, a journey defined by collaboration, creativity, and a shared commitment to evolving as a business.
To mark the occasion, we brought the team together to celebrate a milestone that represents far more than just a name change. With prosecco flowing and a homemade cake baked by our very own Saskia, it was a moment to pause, reflect, and recognise the collective effort that brought CONNTEX to life.
HALCO to CONNTEX: The Journey
HALCO has a long-standing reputation and history within the industry, and that legacy remains something we are incredibly proud of. However, as the business has grown and evolved, it became clear that our brand needed to better reflect who we are today, and where we’re heading.
What followed was a detailed and often challenging process. Countless name ideas were explored, tested, and refined. Each option had to align with our values, resonate with our audience, and stand the test of time.
Through that process, one idea began to stand out: CONNTEX. A name rooted in what we do best: connecting textiles. It captures both our heritage and our future, reflecting not only our expertise in hook and loop, but our broader capability across textile solutions.
Alongside the name came our guiding message: “Connecting Textiles.” It’s simple, direct, and true to who we are.
More Than Just Hook and Loop
While HALCO built a strong reputation in hook and loop fasteners, CONNTEX represents something bigger.
At CONNTEX, we keep textile manufacturers, and the global supply chains they serve, connected, consistent, and ready for what’s next.
We help customers connect textiles in many ways. From hook and loop fasteners to threads, fabrics, needles and more, our offering supports a wide range of applications across the industry. This broader scope is a key part of our evolution, and one that the new brand reflects with clarity and confidence.
A Team Effort Worth Celebrating
What makes this milestone particularly meaningful is the people behind it. That’s why taking the time to celebrate together felt so important. It wasn’t just about unveiling a new brand; it was about recognising the work, dedication, and collaboration that made it possible.
Moments like these don’t come around often, and they serve as a reminder of what can be achieved when people come together with a shared goal.
We’re excited about what lies ahead and the opportunities this new identity will bring. Most importantly, we’re grateful to everyone who has been part of the journey so far, our team, our partners, and our customers.
We hope you love the new brand as much as we do.
